School of Business and Entrepreneurship

Minors

• Advertising
  Students pursuing an Advertising minor learn about the advertising industry, its many connected parts (consumer insights, strategic planning, account management, design, media, creative, production, and branded content) and where they fit. Students with a minor in Creative Advertising also develop a professional advertising portfolio that demonstrates their knowledge and hands-on skills acquired through case study and real client experiences.
• Arts Management
  All creative work has a business side. Our Arts Management Minor gives you a practical introduction to the management, financial, and organizational skills necessary to manage an individual, entrepreneurial, or organizational career in the arts.
• Design Management
  The Design Management Minor allows you to strengthen the managerial and entrepreneurial skills you need to lead design projects. Students study the management of design and learn the techniques of design thinking, visual communication, branding, marketing, and product design.
• Entrepreneurship
  A minor in entrepreneurship will prepare you to launch and manage new businesses in the entertainment industry. Today’s companies seek creatives with sound business acumen and entrepreneurial thinking. Build those skills and learn how to create your own employment opportunities.
• Intellectual Property Management
  Prepare for a career in the arts and entertainment industries with a minor in intellectual property management. To be successful, you'll need to be able to analyze, protect, negotiate, and leverage your intellectual property assets, such as copyrights and trademarks. Learn how revenue generation, brand building, exposure, and artistic and business collaborations come into play through business, legal, and market analysis.
• Interactive Media Development and Entrepreneurship
  As a student in this program, you’ll learn to develop interactive technologies such as games, mobile applications, and other software, and how to turn your creations into a profitable business. This minor combines media business and interactive arts and media courses for a versatile skill set in internet and mobile industry strategies, as well as programming and scripting media.
• Live and Performing Arts Management
  Learn the business side of live entertainment with a minor in live and performing arts management. You'll learn how to manage, book, present, produce, promote, and tour live entertainment. Choose core business courses to build your management, leadership, and entrepreneurial skills, and practice your skills with real-world projects in practicum courses.
• Marketing
  No matter where you take your professional or creative career, you’ll need to know how to market your unique strengths. Columbia’s digitally-focused Marketing Minor offers a foundation in strategic and innovative marketing that can help you promote your projects and widen your career options after graduation.
• Music Business
  The Music Business Minor gives you hands-on experience in management to support your own creative career and to explore career options in the music industry. The minor complements major programs across disciplines for students studying music performance, music composition, audio arts, music production, and marketing.
• Pre-Law Studies
  The Pre-Law Minor offers students a novel path to develop legal knowledge and analytical skills during their undergraduate experience. Students from any discipline who are interested in pursuing a legal career, or simply wish to know how to better protect themselves and their creative assets, will take select classes focusing on law, government, policy, negotiation and business.
• Public Relations
  Columbia’s Public Relations minor will help you understand, manage, and produce focused, timely, and action-oriented communications for audiences including news media, consumers, employees, and the public at large. This minor is well suited for students studying fashion, film, marketing, or management, and those who want to develop the skills they’ll need to work with PR professionals or better self-market an emerging brand.
• Social Media and Digital Strategy
  All kinds of industries need social media and digital strategy experts to grow their business or brand. The minor in Social Media and Digital Strategy is a comprehensive introduction to social media messaging, marketing, and strategy. You’ll learn how to write for specific social media platforms, manage brand awareness through social media, and incorporate digital marketing techniques and data analysis to reach your audience. By graduation, you'll have portfolio pieces that showcase your digital expertise on multiple platforms.
• Sports Management
  Diversify your major in advertising, radio, television, journalism, or marketing with a minor in sports management. Prepare for a career in a niche market with an understanding of sponsorship, box office management, talent management, and entrepreneurial leadership.
• Talent Management
  A minor in Talent Management provides students with a distinctive and focused area of study in the field that complements major programs across disciplines including: acting, visual arts, creative writing, music, entertainment, and comedy. Students will have the opportunity to explore these fields in the context of the broader based Business and Entrepreneurship core of classes while also completing coursework in Talent Management. This minor requires 18 credits for completion.
• Visual Arts Management
  The Visual Arts Management Minor will strengthen your managerial and entrepreneurial skills with a focus in the visual arts. This minor will introduce you to managing your own career as an artist, or managing and curating exhibitions, running a gallery, or working in a museum, auction house, or nonprofit arts organization.