Laurence Minsky

Biography

Laurence Minsky is renowned in professional and academic circles for his strategic and creative leadership in brand development; brand activation; channel communications; content marketing, digital, direct response, and social media marketing, local store marketing, new product development, and more. He is also known for developing effective award-winning cross-channel solutions that boost marketing ROI.

He serves as Professor and Director of Graduate Programs in the Communication Department of the School of Media Arts at Columbia College Chicago and as a strategic and creative marketing consultant serving corporations, ad agencies, design firms, and nonprofits across the globe.

Laurence is also the co-author of Global Brand Management: A Guide to Developing, Building & Managing an International Brand (Kogan Page, 2019); Audio Branding: Using Sound to Build Your Brand (Kogan Page, 2017); and The Activation Imperative: How to Build Brands and Business by Inspiring Action (Rowman & Littlefield, 2017); executive editor of The Get A Job Workshop: How to Find Your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experiential & More (Copy Workshop, 2013); the author of How to Succeed in Advertising When All You Have Is Talent Second Edition(Copy Workshop, 2007) and Advertising Under One Hour (Under One Hour, 2018), and a contributor to Advertising and the Business of Brands Media Revolution Edition (Copy Workshop, 2009).

As an industry thought-leader, he has been published by The Harvard Business Review, The European Business Review, MarketingProfs, Journal of Healthcare Management Standards, and others, and has been quoted in the New York Times, Chicago Tribune, Chicago Sun-Times, San Diego Union Tribune, The Telegraph, Exame (Brazil’s largest business and economics magazine), Shopify’s blog, Racked, Wallet Hub, The Financial Brand, Crain’s Chicago Business, and many more.

Laurence has also presented at Chicago Ideas Week, The Voice Summit, RelativityFest (twice), Here Are All the Black People (The One Club Multicultural Career Fair offered as part of Advertising Week), The National Association of Mutual Insurance Companies (NAMIC), The National Guild for Community Arts Education, The American Marketing Association Chicago BrandSmart Conference (twice), The Direct Marketing Association of Kansas City, and many others.  He is also contracted by the ANA (Association of National Advertisers) to provide training to their member organizations on an as-needed basis.

His agency experience includes a tenure at Frankel (now Arc Worldwide) and engagements with more than 25 other agencies as a consultant, including 141 Worldwide (now the Chicago office of Ogilvy), DiSanti Hicks, Draft Worldwide (now FCB), IDM Brand, March Marketing, Marketing for Wellness, Slack and Company, VSA Partners, and more. And, he’s created strategic communications solutions for many blue-chip clients, including AARP, Laila Ali, Amazon, Ambius, AON, Bay Valley Foods (various brands), Beltone, Black & Decker Spacemaker, Bristol-Myers Squibb, Coca-Cola Products, Connie’s Pizza, DTE Energy, Encyclopaedia Britannica, Fleetwood Homes, Frito-Lay, George Foreman Products, GE, Google, Kraft Foods, The Lakeside Collection, Lamin-Art, Mayo Medical Laboratories (Mayo Clinic), McDonald’s, MetLife, Midtown Athletic Clubs, Motorola, PetSmart, Sleep Number, Spacelabs Healthcare, Taiwan External Trade Development Council (TAITRA), True Value, Unilever, United Airlines, United States Postal Service, Veterans Florida, Vita Foods, Westinghouse, and others.

An award-winning creative with more than 125 industry accolades to date, Laurence has served on the juries of many leading industry award shows, including Lürzer’s International Archive 200 Best Digital Artists Worldwide, The One Club Young Ones Competition (twice), and the Design of the Times, and he is a long-standing member of the Authors Guild and the American Academy of Advertising.

Degrees

B.A., Psychology Lawrence University 1984