two social media students present in front of a class for a social media course

School of Business and EntrepreneurshipSocial Media and Digital Strategy Bachelor's Degree

  • BA

About the Social Media and Digital Strategy Major

Columbia College Chicago’s Social Media and Digital Strategy BA program is one of the first of its kind in the nation, equipping you with essential skills to thrive in a digital-first landscape. You’ll delve into consumer behavior, data analytics, content strategy, and creation to engage audiences and enhance brand visibility. Throughout your studies, you will build a comprehensive portfolio that demonstrates your proficiency in digital marketing strategies. 
Examples of Social Media and Digital Strategy Careers
  • Content creator
  • Digital marketing and advertising
  • Digital strategist
  • Social media manager

The Student Experience

At Columbia, your education begins with hands-on learning from your very first semester. You’ll develop essential skills through collaborative projects, content development assignments, and class interactions that prepare you for the competitive job market.

  • Start strong your first year Your initial courses will focus on digital research and consumer motivations, laying the groundwork for your future work in content strategy. Classes such as Social Media Content and Smartphone Video and Photo will hone your skills early on.
  • Create real campaignsIn your last year, you will create compelling digital campaigns that showcase your best work, refining your portfolio. Engaging in the Social Media and Digital Strategy Practicum will provide invaluable consultancy experience as you collaborate with real clients.
  • Develop critical skillsEngage with coursework from diverse fields such as Advertising and Public Relations. Your education will blend theory with practical applications, enabling you to understand and utilize effective social media tools. 
  • Learn from working professionals Our faculty stay up-to-date with industry trends and bring them into the classroom. They're dedicated to providing you with a real-world educational experience, and they serve as great resources for jobs and references once you graduate.

students sit in a row of seats in a social media course

Career Readiness

Columbia’s Social Media and Digital Strategy program prepares you for successful careers with a focus on practical leaning and networking opportunities. With abundant internship opportunities in Chicago, you’ll connect with various industries including nonprofits, startups, and media outlets. Recent students have interned with organizations like the Chicago Blackhawks, NBC, and Modern Luxury.

  • Real-world experience

    Get working experience in the field before you graduate. You’ll benefit from guidance in finding internships that align with your career goals. With experiences at companies like FCB and Havas, you’ll gain the insights and skills needed to excel.

  • Networking opportunities with alumni

    Connect with successful graduates who are thriving in the industry, enhancing your professional relationships and opportunities for growth. Our alums have gone on to work at companies such as Sirius XM and MGM Studios as well as marketing firms and brand strategy firms.

Alumni Spotlight

Ramon Alvarez-Smikle headshot

Ramon Alvarez-Smikle ’13

Executive Vice President, Head of Digital Marketing at Interscope Records.

98%

of 2023 grads are employed, enrolled in continued education, or pursuing their creative practice.

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