Authors explore conversational AI’s impact on engagement, behavior, and brand image in book honored by the American Marketing Association Foundation.

The American Marketing Association (AMA) Foundation recently announced that the book “Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement” was named as finalist for the prestigious 2024 Leonard L. Berry Marketing Book Award. The book was written by Larry Minsky, professor at Columbia College Chicago, along with co-authors Susan Westwater, Scot Westwater ’99, and Colleen Fahey.

This award recognizes books that have had a significant impact in the fields of marketing and related sub-disciplines.

Minsky and his team’s groundbreaking work offers valuable insights into the transformative potential of voice-enabled technologies in marketing. They explore how conversational AI can drive customer engagement, activate consumer behavior, and enhance brand image. The book offers a clear and actionable roadmap for marketers looking to succeed in this new, voice-driven landscape.

Congratulations to Larry Minsky and his co-authors for this well-deserved recognition.

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