Columbia Launches Advertising and Marketing Campaign
The Spring 2023 campaign targets prospective students across the United States.
Columbia launched a national campaign to promote the college and advance our enrollment goals. The campaign targets prospective students with a likely freshman start date of Fall 2024, with some expected early impact on Fall 2023 students. The campaign targets high school students across the United States with social media ads on Instagram and TikTok. Transit and street ads also were rolled out in three key target areas for recruitment, New York City, Washington, D.C., and Dallas.
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